What is the future of hybrid events beyond Covid?
Hybrid events in covit times, combine a “live” event with a “virtual” component, such as a trade fair, conference, seminar or workshop. Such as a trade fair, conference, seminar or workshop. We all participate in hybrid events without even realising it, for example, the Olympic Games, sports matches and games (Wimbledon, The US Open, The FIFA World Cup, NBA), music concerts and news and political coverage among many others.
These are just some of the benefits our clients have seen from running hybrid events:
Greater participation:
First, an online event opens up many more opportunities to enjoy the content of an event.
Reach out:
A virtual event has a global reach.
Flexibility:
Attendees can interact and enjoy the content when, how and where they want.
Measuring:
With today’s tools, we can view and evaluate the scope of the event online.
Sponsorship:
Because of the reach of a virtual event, we can get more brands to want to be part of the event, and we can create activities for viewers to participate in; real-time networking rooms, Q&A sessions, etc.
Eco:
Online events reduce unnecessary travel, reduce greenhouse gas emissions.
Creation of branded content:
All captured, and recorded footage, can be reused throughout the year in a variety of ways, helping to promote future events, and keep attendees engaged between events.
There is no doubt that live events are very important for our industry, however, a virtual event will be part of the future. Currently with the Av-Drop system it is possible to create backdrops, rooms and everything you can imagine for a virtual event to have the same impact as a live event and we have all the experience to make it possible.
Is a hybrid event more expensive?
They are on average 25 to 40 percent less expensive than live events and save on travel and expenses.
How do I interact with the audience during hybrid events?
Two-way interaction is one of the keys to all virtual events, because we can hold live seminars, networking rooms in real time, live conversations with question and answer sessions that bring the audience closer to the show. It is important to define in advance the type of offer that the virtual attendees will have, in order to provide them with a complete experience and to count on professionals, so that nothing fails during the transmissions.
How has Covid helped the future of hybrid events?
Covid has revolutionised the event industry, changing the global landscape enormously in a matter of months. Since the beginning of the pandemic, hundreds of events have been postponed, and cancelled around the world. Without a clear vision of when this crisis will end, many organisations have begun to hold hybrid and entirely virtual events.
This has caused event companies to evolve, and step forward by training their teams and providing networking opportunities, the need to evolve has been a critical factor for businesses. Having as main objective, to guarantee the security of their events for the benefit of all.
All events must adopt new policies, and procedures to minimise physical contact, and protect the well-being of staff, attendees and artists.
