Art Apart: Creator of the Immersive Exhibition
Art Apart, the creative force behind the “Impressionists” exhibition, has pushed the boundaries of how art can be experienced. By choosing AV Drop, Art Apart gained a fully reusable modular system capable of supporting giant projection screens across an entire tour. The system is easy to transport, quick to assemble, and environmentally friendly, generating zero emissions and designed for repeated use, making it ideal for a touring exhibition that moves between multiple cities and venues.
The exhibition itself features giant projection screens measuring 3.6 metres high and up to 24 metres wide, totaling 180 linear metres and covering more than 400 m². These screens create an expansive canvas for the immersive projections, combining motion, light, and sound into a fully engaging experience for visitors. By using giant projection screens, the exhibition achieves a level of scale and visual impact that traditional gallery spaces cannot match. The screens were supplied by ShowTex Spain, chosen for their high-quality projection capabilities and suitability for large-scale installations, ensuring crisp, bright images for every visitor.
Why Choose AV Drop for the “Impressionists” Exhibition?
Art Apart is currently touring nationally and across Europe, with past exhibitions in Seville, Malaga, and Valencia. For each location, they have chosen the AV Drop modular system to support their giant projection screens. The reasons are clear: the system is completely reusable, environmentally responsible, requires no tools for assembly, and is highly portable, allowing Art Apart to set up multiple large-scale exhibitions with speed and efficiency.
Portability is particularly important for touring exhibitions, where equipment must be moved, installed, and reinstalled in different spaces without compromising quality. The AV Drop system allows for rapid deployment of giant projection screens, ensuring that each exhibition maintains its high visual impact while remaining sustainable and cost-effective. Its lightweight yet robust construction provides the structural stability necessary for large screens, guaranteeing safety and precision at every venue.
The “Impressionists” Experience in Valencia
The Valencia edition of the exhibition took place at the Ateneo Mercantil, where visitors were immersed in an innovative environment designed to make them feel as if they had stepped into another world. The exhibition features over 1,000 works of art by iconic impressionist artists such as Van Gogh, Manet, Cézanne, Gauguin, Monet, Pissarro, Degas, Renoir, and Toulouse-Lautrec.
Here, giant projection screens played a central role. The expansive screens brought the artwork to life, enhancing details, textures, and colors in ways that a traditional gallery could not. By combining projection mapping, surround sound, and music, visitors were able to experience impressionist masterpieces in a fully immersive, multisensory environment. The effect was not just visual but emotional, creating a sense of presence and intimacy with the art that is nearly impossible to achieve otherwise.
Versatility and Sustainability
Beyond the visual impact, one of the most impressive aspects of using AV Drop is the system’s versatility. While it is ideal for stage backdrops, step & repeat backdrops, and partition walls, it also supports large-scale projection setups, making it suitable for exhibitions, concerts, corporate events, immersive experiences and touring shows.
Another key advantage is sustainability. Components of the AV Drop system are reusable, reducing waste and the need for disposable scenic materials. For Art Apart, this meant that the same system could be used for different locations of the tour — including Seville, Malaga, Valencia, and future European venues — without losing functionality or visual quality. The system’s lightweight design also allows for compact storage, optimizing transportation and reducing the exhibition’s environmental footprint.
Experience the Exhibition
Whether you attended in person or are exploring it virtually, the “Impressionists” exhibition demonstrates how giant projection screens can transform the way we experience art. AV Drop’s modular system provided the structural backbone for these incredible installations, combining functionality, flexibility, and aesthetic excellence.
From soaring projection walls to detailed scenic elements, every part of the exhibition highlights the potential of modular staging to create immersive, engaging, and sustainable experiences. For those who have not yet had the chance to visit, we recommend exploring the images and videos online to appreciate the scale and creativity of this unique exhibition.
With AV Drop, the possibilities are limitless: stage backdrops, dividing walls, photocalls, or giant projection screens — our system adapts to any environment, bringing your creative vision to life with ease and precision.
