Keys to a New Normal Event

New Normal: Reflecting Your Identity and Conveying Brand Value

One of the first things you should consider when planning an event in the new normal is the concept you want to convey and how the design will communicate those feelings. It is a process whose main purpose is to present products or services in an aesthetic and attractive way.

Planning, space, and decoration are key elements of any event, and in this new normal, even more. But design is the form – it must be nurtured and carefully considered. When done right, good spatial design has the power to bring an event to life and completely transform a previously empty or neutral space.

Within the design process, we also integrate technical elements and details such as scenery, sound, and lighting. There may also be a multimedia component. All of these must be harmonized to create a more impactful result. This coordination also determines the placement of elements, decoration, lighting, and even the location of staff – an essential consideration in the new normal, where flexibility and adaptability are crucial.

Planning

When it comes to organizing important professional or personal events, improvisation is never a good idea. Never has been and never will be. The importance of solid event planning becomes evident when failures, stress, and mistakes start to appear. This is another one of the keys to a successful event in the new normal. Having experts in event organization can be a great help, as it requires experience, connections with service providers, and a good understanding of organizational protocols, amongst many other things that you think you may have under control… but don’t.

Budget

Having a clear budget is one of the most important factors. Your budget sets the limits of what can be done and helps prevent mistakes or last-minute surprises. Knowing the exact number of guests and the type of activity planned will help you define the event’s final cost more accurately.

Ability to Adopt Prevention and Control Measures

Understanding current health and safety regulations is essential when planning events in the new normal. It’s important to follow government-issued recommendations for events and mass gatherings, especially those related to COVID-19, such as those provided in Spain.

Timing

Establishing the event date early is a priority. This allows enough time to prepare everything and create a realistic timeline. Choosing the right date and time, aligned with your audience’s calendar, and establishing a well-structured agenda will help avoid early departures, disinterest, or scheduling conflicts – ensuring the best outcome.

Space

The venue is another critical element. Consider comfort, accessibility, public services, and overall practicality. The space directly influences the attendees’ perception of the event. If planned correctly, it can build a strong emotional connection between guests and the brand – an increasingly vital goal in the new normal. If the location is not ideal, AV Drop can provide a modular system to create custom spaces. Acting like a blank canvas, our system is 100% customizable, competitively priced for rent or purchase, and guarantees an unforgettable experience.

Attention to detail – decoration, lighting, food, ambiance, music, etc., is what transforms an event into a unique and memorable experience. Finally, always have a plan B. Unexpected issues can arise, and one of the greatest benefits of hiring professionals is their ability to manage these situations thanks to their experience. Materials, locations, and people may fail – but professionals are prepared.

Lighting

Ask yourself: What is the nature of the space in this new normal? This will determine how many lights you need and how to position them.

Lighting Plan: Organize how lighting will be distributed within the venue.
Illumination Plan: Confirm how many bulbs or fixtures are necessary.
Effects and Tones: Based on the event concept, choose between warm or cool lighting and define the tonal range that aligns with the mood.
Contrasts and Interaction: Consider how beams of light shape the space and interact with other design elements.
Appropriate Materials: Lighting should reflect the brand image and event theme, contributing to a consistent and elegant experience for attendees.

Forms

The objects you include in the space help define the personality of the event. Furniture, décor, and structures can add distinct character to the design.

Bold Shapes: Sculptures or objects that break away from traditional shapes (square, circular, triangular) add personality and modernity.
Proportions Matter: Proper scaling and spatial distribution of elements are essential for visual harmony and impact.

Color

Color is another key element. Selecting the right color palette is essential to the overall design. Incorporate color into key elements such as decorations, materials, signage, menus, or even lighting.

Using different shades of a single color brings cohesion.
Complementary colors can be used for contrast and emphasis.
Varying textures, prints, or mosaics can add uniqueness and avoid a monotonous color scheme.

These are some of the most essential elements to keep in mind when designing an event in the new normal.

The Company That Offers the Best Infrastructure

Choosing the right structures is crucial in thi snew normal. Whether you need a stage backdrop, conference room, passageways to guide guests, or custom setups, AV Drop is an ideal solution. Based in Barcelona, we are an international company offering a modular, eco-friendly, and fully customizable modular backdrop system. Available worldwide for rent or purchase, it stands as the industry leader in flexible event infrastructure – especially well-suited to meet the evolving demands of the new normal.

References and Recommendations of Events in the New Normal:

1. World Health Organization (WHO) Key Planning Recommendations for Mass Gatherings in the context of COVID-19. May 2020. Available at this link
2. United States Centers for Disease Control and Prevention (CDC). Considerations for Events and Gatherings. Available at this link.
3. European Center for Disease Prevention and Control (ECDC). Guidelines for the use of non-pharmaceutical measures to delay and mitigate the impact of 2019-nCOV. February 2020. Available at this link.

Ready for the Future of Stage Design?

If you’re organising an event and need a modular, professional way to set up your stage design, our modular backdrop system is the smartest solution. Let’s talk about how we can help you.

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Need a short-term solution? Rent our system for a one-off event.

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Our team will help you choose the best option based on your schedule, budget, and design needs.

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