Passion for life | Spectacular modular backdrop with diverse angles of 25m wide.
The last month of May, took place in Ifema (Madrid) the Annual Convention of Spanish Renault Network and, for the first time, the Motrio Workshops Annual Convention. Throughout the 3 sessions and with the participation of more than 1600 persons, and under the motto ‘Passion for life – JUNTOS’, it was done a general review of all the interest contents of Renault.
The Creative Events Agency in Madrid, WF Events, was the commissioned of the design and production of the event.
The most outstanding scenographic element was the Backdrop, made with the AV Drop system of 25m wide and 7m high. Because the modular system allows to create structures with a huge angular variety, it was seen for the first time such a peculiar Backdrop, made with AV Drop. You just need to pay attention to the pieces that compose it to realize how impressive it is.
100% of the backdrop’s surface was projectable because each module was covered with PVC Blackout fabric.
A 6m wide openness was created in the middle of the structure; this access was perfect because in the performance moment, the vehicles could access to the stage under the visitors’ gaze. The opening piece was made with the guillotine effect, thanks to the High Speed Roll Up motor system, controlled by DMX.
All of this ended up in a share experience with the Spanish Renault Network, and was an organizational success by WF Events.